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Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975

Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975

Research papers

Survey weighting

This paper is directed at the numerate non-statistician. Its aim is to put the subject of weighting into perspective, to bring out the very real dangers and pitfalls of excessive weighting, to show how the effect of weighting can be assessed and to...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Len J. Marchant
October 1, 1973

Research papers

Weighting of non proportional samples

The statistical sampling technique is nowadays generally used in surveys on the particular conditions and problems of the market for several products as well as in opinion surveys. The sampling technique is to supply the "most efficient" results by...

Catalogue: ESOMAR Congress 1964
Author: Giorgio Marbach
June 15, 1964